1. Can people and search engines reach your pages?

Check that important pages open and can be reached from the menu. Broken links, incorrect redirects or a noindex setting carried into production deserve attention before new content. A working home page does not prove every service page works.

Google Search Essentials explains technical requirements and basic search principles. Meeting them does not guarantee indexing or a particular ranking.

List your main services, company information, contact page and key content. Use this list to make the review’s scope clear.

2. Does content answer real questions?

Think about what your audience needs to know. Someone researching web design may ask about process, scope and content management. Repeating a service name alone does not answer those questions.

Headings and descriptions should explain the actual subject. Give every page a distinct purpose rather than copying similar pages with different wording. Google’s SEO Starter Guide includes useful, understandable content among its recommendations.

Ask what information readers still need to find elsewhere before making a decision. That answer may reveal a content gap.

3. How are mobile experience and speed?

Open the page on a phone and complete a real task: read a service, use the menu and find contact. Wide tables, slow hero images and difficult touch targets affect different parts of the experience.

Core Web Vitals uses LCP, INP and CLS to measure loading, interaction and visual stability. Laboratory tests help investigate issues, but should not be assumed to measure the same thing as real-user data.

Improve access to content rather than chasing a score alone. Image size, font loading and unnecessary scripts can be reviewed together.

4. Do you know what to measure?

Record the starting point: which pages appear in search, which content gets visits and which contact actions are measured? This makes later reviews comparable.

Different businesses have different priorities. A local service business may focus on service pages and enquiries; a content-rich website may assess interest across topics. Build the measurement plan around the site’s purpose.

Note the date and scope of changes so you can identify what was implemented at the next review.

5. Is there a priority plan?

Rank findings by importance and implementation needs. A service page that fails to open may come before a small copy change. Separate technical, content and measurement tasks make progress easier to track.

  • Record the current state and important pages.
  • Review technical barriers.
  • Match content needs to real questions.
  • Define tasks and responsible people.
  • Review changes at regular intervals.

SEO should not come with one promised result date or ranking guarantee. Review, implementation and evaluation form an ongoing process. Our SEO service considers technical structure, content and measurement together.